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Are you coming to NextStage's
23-27 July 2012?
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Welcome to the NextStage KnowledgeShop
"The right to information is the right to be free"
The NextStage KnowledgeShop is NextStage's online store. Here you will find our books, research papers, tools, presentations (presos) and trainings.
Shop around and do let us know if there's something you can't find. Chances are it's in here somewhere. Or subscribe to our RSS feed  to learn automatically when new books, papers, presentations, tools and trainings are available.
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Featured Product |
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NSE Consumer Research Paper - Optimal Blog Post Frequency - NSE Social Media Research Paper #1
| US$ 99.95 |
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17 pages, 6 figures, 4 Major Take-Aways, 34 references
Introduction: NextStage Evolution (NSE) performed a two-year analysis (Jan 2007 through Jan 2009) of some 150 blogs (see Appendix A: Blogs Studied for a list of the blogs researched). The blog topics ranged from pure science to research to business to media to self-help to political to personal. Knowledge domains covered in the blogs ranged from marketing to new communications to entrepreneurial to personal- and life-counseling to linguistics to astrophysics to economics and more.
The research focus was to learn key features of optimal blogging. NSE uses the term "optimal" blogging to denote blogging that serves blogger, blog audience and sponsor in roughly equal measure, meaning that all parties feel they have received fair (note: not "equal") value for their efforts.1 The blogger feels rewarded for the time they put into researching, writing, posting and responding to comments. The blog audience feels rewarded for their time reading and commenting on the blog. Lastly, the sponsor is rewarded according to some business rules that exist between themselves and the blogger and which are usually metricized via any number of analytics tools.
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